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Accounting Today published, “7 steps to successful marketing automation for accounting firms”. In this article, Lee Frederiksen explains the seven key steps that will enable you to deliver valuable, personalized messages to targeted prospects and nurture them from leads to clients throughout the entire sales journey.
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Accounting Today is a leading provider of online business news for the tax and accounting community, offering breaking news, in-depth features, insightful editorial analysis, and a host of Web-related resources and services.