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Karl Feldman Quoted in Engineering Inc. Article
Karl Feldman was quoted in the July 2017 issue of Engineering Inc. The article, titled “Brand Boost,” quotes Karl on a range of topics, from rebranding, “The more clear and specific you can be in how you talk about your brand, the greater the momentum a company can create in the marketplace,” to reputation, “You can’t see your reputation, but you can build up brand strength and visibility by sharing your knowledge in a thought leadership capacity, so you can develop trust.”
About Engineering Inc:
Engineering Inc. is ACEC’s bimonthly magazine that features thought-provoking articles on the advocacy and business interests of ACEC. The publication is targeted to an external audience as well as to member firms.