Hinge & Syska Hennessy Group Win National SMPS Marketing Award

RESTON, VA, August 18, 2014 — Branding and marketing firm Hinge, in collaboration with Syska Hennessy Group (Syska), has been awarded first place in the magazine category, for the Connections Magazine. This winning entry was a collaboration between the two firms — Hinge providing strategic, design and copywriting services and Syska developing the complimentary mobile app. The award was presented at the 37th annual SMPS (Society for Marketing Professional Services) National Marketing Communications Awards. Awards were handed out in San Antonio, Texas during the 2014 SMPS national conference Build Business: Power Play.

The SMPS Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications by professional services firms in the architecture, engineering, and construction (A/E/C) design and building industry. Winning entries were judged relative to the project’s marketing objectives, content, measurable results, and overall budget.

“Hinge shares our vision and clients’ focus,” explains Mary Moore, Syska’s Director of Communications. “This collaboration brought new ideas to the table in terms of content and delivering a print and digital blend of content for accessibility. We had great feedback from our client about our Connections magazine.”

Hinge has previously been recognized by SMPS Marketing Communication Awards in the categories of website design and marketing communications collateral.

About Hinge: Hinge is a leading branding and marketing firm for professional services firms. Through original research on high-growth firms and professional services buyers, they help clients grow faster and be more profitable.

Hinge provides a complete suite of services, including research and strategy, brand development, comprehensive online marketing programs, award-winning creative, content marketing, and lead-generating websites. The firm works with professional services firms around the world with a special focus on architecture, engineering, construction, accounting, technology, management consulting, and legal services.

Their research division, the Hinge Research Institute, studies high-growth professional services firms and their clients. Hinge’s extensive library of research reports, books and other publications can be found here: www.hingemarketing.com/library.

About Syska Hennessy Group: 
Syska Hennessy Group, Inc. (www.syska.com) is a global leader in consulting, engineering, and commissioning services. The firm has helped engineer some of the world’s most innovative, technically sophisticated, and energy-efficient buildings. Clients include leading corporations, fast-growing and high-tech companies, educational institutions, architectural and interior designers, and commercial developers, as well as state, local, and federal government agencies.

With offices in 15 locations throughout the U.S., as well as an office in China and Dubai, and projects around the world, Syska Hennessy Group’s market-specific solutions are based on local knowledge and access, supported by global staff resources and specialized expertise.

About The Society for Marketing Professional Services: 
The Society for Marketing Professional Services (http://www.SMPS.org) represents a dynamic network of 6,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty construction firms located throughout the United States and Canada. The Society and its chapters benefit from the support of 3,700 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors. SMPS’ mission is to advocate for, educate, and connect leaders in the building industry.

The SMPS National Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications by professional services firms in the design and building industry.