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“What is an Employer Brand?
Your employer brand is your reputation and visibility among potential employees, recruiters and job boards. This is different from your firm brand, which is your reputation and visibility among potential clients and referral sources.
Today, employer branding is very much on the minds of corporate executives. A recent study by Hinge Research Institute found that 41 percent of companies have formal employer branding initiatives, and 94 percent of professional services firms plan to maintain or increase their investment in employer branding.”
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