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AccountingWEB Publishes “Differentiators that Don’t”
AccountingWEB published Lee Frederiksen’s article, “Differentiators that Don’t: Accounting Firms Should Avoid these Four Mistakes.” In this article, Lee shares the three criteria that separate true differentiators from ineffective marketing statements. He also cautions firms to avoid several common traps.
AccountingWEB is the leading online community for CPAs in the United States, providing news, software tools and guidance from top industry voices. We aim to inspire the modern accountant to embrace new ideas, develop, grow, and make changes that matter.