We're making headlines
Lee Frederiksen, Ph.D and Managing Partner at Hinge was featured by AccountingToday in its blog, Accounting Tomorrow. “Stop Playing It Safe and Start Marketing Online” calls attention to the extensive opportunity for accounting firms to grow by proactively engaging in online marketing. AccountingToday.com is a leading provider of online business news for the tax and accounting community, offering breaking news, in-depth features, insightful editorial analysis, and a host of Web-related resources and services.
The full article, which ran on August 23, 2012 addressed the link between online marketing and lead generation within the Professional Services industry, the opportunity in proactive online marketing strategies for accounting firms and the contributing factors to the relationship of higher online leads percentage to better financial performance.