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AAM Minute Publishes Marketing Culture Article
AAM Minute published, “Why Every Firm Needs a Strong Marketing Culture — And How to Build One,” by Candis Roussel. In this article, Candis explains how accounting firms can build a modern marketing culture.
The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.