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AAM Minute Interviews Lee Frederiksen on Digital Commenting & Posting
In his June interview with the Association for Accounting Marketing (AAM), Lee Frederiksen discusses the importance of social media in an article titled, A Look at Digital Commenting and Posting. Lee emphasizes the value that social media holds for agencies, especially when it comes to outreach and name recognition. More importantly, copywriters on social media should focus on creating a post with the ‘four u’s’: useful, urgent, unique, and ultra-specific.
The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.