Blogging for Clients: How Online Relationships Lead to Real-world Clients

Is blogging a bother or a bonus? When done right it can accelerate relationships, drive business development offline and save time—no kidding.

Join special guest, Kevin McKeown, President of LexBlog, Inc, and Lee Frederiksen, PhD, Managing Partner of Hinge, for a groundbreaking webinar that will explore how social networking is changing the face of business development.


Date: Wednesday, August 1, 2012

Time: 1:00pm EST

Topics Include:

• The economic impact of online marketing on firm growth and profitability
• Appropriate expectations for blogging and social media
• How social media should be used to build relationships
• Maximizing time and efficiency
• Recommended strategies and tools you can use

Who Should Attend:

• Executives at professional services firms
• Marketing directors and staff
• Business development professionals


• Kevin McKeown – President of LexBlog, Inc.
• Lee W. Frederiksen, PhD, Managing Partner at Hinge