Sylvia Montgomery to Speak at AIA | DC

Sylvia Montgomery, CPSM and Senior Partner at Hinge to speak at AIA’s DC Chapter. The session is designed to educate architecure professionals on the top marketing strategies that high growth architecture firms use to promote their visibliy in the markeplace.

Date: May 20th, 2015 6:00 – 7:30 PM EST

Location: District Architecture Center, 421 7th Street NW, Washington, DC 20004

Subject: Marketing 101: A Marketing Blueprint for Architecture Firms

Bad marketing happens to good firms. And the world of marketing for architecture firms is in the midst of a revolution. In this presentation, Hinge Senior Partner Sylvia Montgomery, CPSM will discuss how architecture professionals can better understand the role of marketing in the journey towards firm growth. Montgomery will discuss how firms can take a more scientific approach to marketing, and the benefits of this new approach.

Participants will uncover insights from Hinge’s research findings and learn how marketing is reshaping the architecture industry, and which techniques are working best for architecture firms looking to thrive in this new environment. This presentation will give attendees the tools and knowledge to develop a marketing plan that supports firm growth and drives new business opportunities.

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About AIA DC: Founded in 1887, the Washington Chapter of the American Institute of Architects serves the Nation’s Capital, functioning as both the “local” and “state” component of the AIA for the District of Columbia. The Chapter was intimately involved in the design and planning of Washington, and continues to play an active role in city development today.