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Sylvia Montgomery to Present Webinar with the Society for Design Administration
Sylvia Montgomery, CPSM and Senior Partner at Hinge to present joint webinar with the Society for Design Administration.
Date: April 28, 2015 from 2-3PM EST
Subject: Referral Marketing for AEC Firms
Referrals have long been a cornerstone piece of AEC firms’ marketing strategies. However, new research shows that firms that rely solely on referrals from clients are missing out on major opportunities to generate additional referrals and new business.
In this webinar, Hinge Marketing Senior Partner Sylvia Montgomery discusses these new research findings on referrals and explains how AEC firms today can optimize their referral marketing strategy.
Sylvia will explore:
- The three types of referrals
- How to generate referrals from non-clients based on firm reputation and expertise
- Why firms rule out referred service providers before speaking with the firm in question
- Top referral marketing ideas for AEC firms
About the Society for Design Administration:
The Society for Design Administration (SDA) enhances the professional development and personal growth of its members, and consequently the development and growth of their respective companies. To accomplish this, SDA provides a host of networking opportunities, as well as educational resources in the areas of: Finance, Human Resources, Information Technology, Marketing, Office Administration, and Project Management. The SDA has a rich, long history with founding roots in Miami, Florida in 1959. SDA began with just 5 architectural secretaries as the Architectural Secretaries Association, Inc. (ASA), to enable them to further benefit the architectural profession and the community. Since that time, it has grown into the Society for Design Administration consisting of over 800 members. In addition to expanding in size, SDA has expanded in scope to include individuals holding many different positions within architectural, engineering, interiors, and related design firms.