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Sylvia Montgomery to Present Webinar with ACEC
Sylvia Montgomery, CPSM and Senior Partner at Hinge to Present Webinar with the American Council of Engineering Companies (ACEC)
Date: April 8, 2015 from 1:30-3:00PM EST
Subject: How a Strong LinkedIn Presence Can Generate Leads for Your Firm
With over 300 million members, LinkedIn is the premier social media platform for professionals, and its popularity is on the rise. For professional services firms, LinkedIn is an essential platform for raising visibility and engaging target audiences in your marketplace.
Recent research has shown that LinkedIn is not only the most popular and effective social network, but is also the most commonly used social platform for buyers to check out professional services providers.
But just signing up for an account isn’t enough. You’ve got to stand out from the crowd, sharing a thoughtfully differentiated brand with clients, prospects, and influencers in your industry.
In this webinar, Hinge Marketing Senior Partner Sylvia Montgomery, CPSM, will discuss the impact of LinkedIn on your firm’s ability to generate leads.
About the American Council of Engineering Companies:
The American Council of Engineering Companies (ACEC) is the voice of America’s engineering industry. Council members – numbering more than 5,000 firms representing more than 500,000 employees throughout the country – are engaged in a wide range of engineering works that propel the nation’s economy, and enhance and safeguard America’s quality of life. These works allow Americans to drink clean water, enjoy a healthy life, take advantage of new technologies, and travel safely and efficiently. The Council’s mission is to contribute to America’s prosperity and welfare by advancing the business interests of member firms.
ACEC’s roots date back to 1909 when a small group of engineers in private practice established the American Institute of Consulting Engineers (AICE), the forerunner of ACEC. Today ACEC is a large federation of 51 state and regional councils representing the great breadth of America’s engineering industry. ACEC member firms employ hundreds of thousands of engineers, architects, land surveyors, scientists, and other specialists, responsible for more than $200 billion of private and public works annually. Member firms range in size from a single registered professional engineer to corporations employing thousands of professionals.