Sylvia Montgomery to Present Webinar with ACEC

Sylvia Montgomery to Present Webinar with the American Council of Engineering Companies (ACEC)

Date: August 21, 2014

Subject: How Buyers Buy

The world of online marketing for A/E/C is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing. This has resulted in the manifestation of a new buyer.

What does this new buyer look for in potential A/E/C service providers? What do they want most out of a partnership? What are the best marketing approaches to reach A/E/C buyers?

In this webinar, Hinge’s Senior Partner, Sylvia Montgomery discusses findings from a large body of independent research seeking to answer these questions and more. Learn practical information you can use to sharpen your marketing and close more business.

About the American Council of Engineering Companies:

The American Council of Engineering Companies (ACEC) is the voice of America’s engineering industry. Council members – numbering more than 5,000 firms representing more than 500,000 employees throughout the country – are engaged in a wide range of engineering works that propel the nation’s economy, and enhance and safeguard America’s quality of life. These works allow Americans to drink clean water, enjoy a healthy life, take advantage of new technologies, and travel safely and efficiently. The Council’s mission is to contribute to America’s prosperity and welfare by advancing the business interests of member firms.

ACEC’s roots date back to 1909 when a small group of engineers in private practice established the American Institute of Consulting Engineers (AICE), the forerunner of ACEC. Today ACEC is a large federation of 51 state and regional councils representing the great breadth of America’s engineering industry. ACEC member firms employ hundreds of thousands of engineers, architects, land surveyors, scientists, and other specialists, responsible for more than $200 billion of private and public works annually. Member firms range in size from a single registered professional engineer to corporations employing thousands of professionals.