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Sylvia Montgomery to Lead a Breakout Session at the CXps 2016 Conference
Hinge’s Senior Partner, Sylvia Montgomery, will present the breakout session, “Content Marketing as the Threshold to the Client Experience,” as part of CXps’ Voice of the Client track.
Date: May 25, 2016
Topic: Sylvia Montgomery will explain how the rise of content marketing has led to client relationships beginning online well before they move to off-line. She will explain how, to be successful, firms must understand and design their client’s experience at this early stage in the nurture process. Sylvia will discuss specific actions that help create a content marketing experience that leads to a buy decision.
The CXps 2016 Conference will bring together individuals from professional services firms to develop the next generation of best practices in client management. The CXps conference targets leaders, managers, business developers, marketers, and other professionals whose job includes managing clients or leading people who do.