Lee Frederiksen, PhD and managing partner at Hinge, to present “Inside the Buyer's Brain: The Secret Psychology of Clients” at the PKF North America’s BD/Marketing Conference in Chicago.

Date: October 3, 2012

Time: 8:30 AM

Place: Chicago, Illinois

What Lee will cover:

  • The buying process
  • Selection criteria
  • Cross selling services
  • Referrals
  • What role branding plays in the professional services buying process
  • The competitive environment 


About PKF North America

PKF North America (PKF NA) is an association of legally independently-owned accounting and consulting firms with offices in North America. PKF North America strengthens the practices of the 101 member firms that make up our accounting firm association by promoting the sharing of knowledge, expertise and best practices.