Lee Frederiksen to Lead a Live Sales & Marketing Webcast

Hinge’s manging partner, Lee Frederiksen, will be leading a live Sales & Marketing webcast, through TGC Media, on July 9, 2013 from 8-9 AM. He will be speaking about how buyers buy professional services, based on a research study conducted by Hinge.

What will be covered:

  • How buyers search for new alternatives
  • The new firm selection process and where sellers get it wrong
  • Why you’re not getting more referrals
  • Best marketing approaches to reach new buyers
  • How to build your brand strength
  • 3 key characteristics winning firms have over runner-up firms