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Lee Frederiksen to Lead a Live Sales & Marketing Webcast
Hinge’s manging partner, Lee Frederiksen, will be leading a live Sales & Marketing webcast, through TGC Media, on July 9, 2013 from 8-9 AM. He will be speaking about how buyers buy professional services, based on a research study conducted by Hinge.
What will be covered:
- How buyers search for new alternatives
- The new firm selection process and where sellers get it wrong
- Why you’re not getting more referrals
- Best marketing approaches to reach new buyers
- How to build your brand strength
- 3 key characteristics winning firms have over runner-up firms