Lee Frederiksen, PhD and managing partner at Hinge, presents “Content is King: Develop Content That Relates to Your Audience and a Strategy to Maximize Its Effectiveness” at this year’s AAM Summit. The summit, in partnership with the AICPA Practitioners Symposium and TECH+ Conference, was held June 10-13, 2012 at the Aria Resort in Las Vegas, Nevada.

Date: June 13, 2012
Time: 9:45 AM

What Lee covered:

•    How content marketing is affecting growth and profitability within the Accounting industry
•    The factors driving the success of the very best Accounting firms
•    What you can implement in your Accounting marketing