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Lee Frederiksen, PhD and managing partner at Hinge, presents “Content is King: Develop Content That Relates to Your Audience and a Strategy to Maximize Its Effectiveness” at this year’s AAM Summit. The summit, in partnership with the AICPA Practitioners Symposium and TECH+ Conference, was held June 10-13, 2012 at the Aria Resort in Las Vegas, Nevada.
Date: June 13, 2012
Time: 9:45 AM
What Lee covered:
• How content marketing is affecting growth and profitability within the Accounting industry
• The factors driving the success of the very best Accounting firms
• What you can implement in your Accounting marketing