Lee W. Frederiksen, Ph.D. and Managing Partner of Hinge, authored an article featured in the current issue of CPA Practice Management Forum. The article, Is Your Website Catching New Clients? is based upon research from Hinge’s groundbreaking study,  Online Marketing for Professional Services Firms as well as personal insights from Lee’s extensive experience with the Accounting and Financial Services industry.  Is Your Website Catching New Clients? highlights statistics and conclusions regarding the importance of content marketing for Accounting and Financial services firms. Within the article, Lee provides the readers with a list of key-takeaways that include fundamental best practices for implementing a lead generating content marketing strategy.

CPA Practice Management Forum Magazine is a CCH publication. CCH, a Wolters Kluwer business, is a leading provider of tax, accounting and audit information, software and services for professionals.