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Lee Frederiksen to Share Accounting Marketing Budget Benchmark Study Findings
Lee Frederiksen will present the findings of the 2017 Accounting Marketing Budget Benchmark Study during a campfire session at the AAM Summit, part of AICPA’s ENGAGE 2017. The survey provides industry benchmarks for firms related to overall marketing spend as a percentage of firm revenue, percentage of staff devoted to marketing and which marketing techniques are most favored and most effective.
About the AAM Summit:
AAM hosts one major summit each year that typically takes place in May or June. The conference is designed to provide educational events through keynote speakers and breakout sessions featuring sole presenters, co-presenters and panel presentations.