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Lee Frederiksen to Present a Webinar with the Association for Accounting Marketing
On August 4, 2015, Hinge’s Managing Partner, Lee Frederiksen will be presenting a webinar the Association for Accounting Marketing (AAM). The webinar will be about the research study AAM conducted with the Hinge Research Institute of marketing budgets within CPA firms. Participating firms were asked to submit their 2014 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry.
The survey looked at organic growth and results were segmented by firm size, market size and growth rate. Worksheets to help you benchmark your firm against other firms in a number of categories are also included.
Click here to download the full report.
The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.