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Reston, VA – October 2, 2009 – Hinge Incorporated, a branding and marketing firm focused on the professional services marketplace, will present the latest research on building a high-value professional services firm to Silicon Valley CEOs and senior executives. The roundtable event will take place in San Mateo, California on October 22, 2009.
Based on Hinge’s successful Harvard Business School Entrepreneurs Round Table event in Palo Alto, California, this roundtable will feature a research study authored by Research Director and Managing Partner, Lee Frederiksen, Ph.D. The study focused on interviews with CEOs of over 100 professional services firms in the following industries: government contracting, architecture, engineering and construction (AEC), technology services, management consulting and accounting and finance. The study uncovers drivers of high value, marketing spending, buying criteria, client expansion, and the importance of referrals. The study also examines why clients leave.
“Many technology companies see new service offerings as a way to increase margins while diversifying their revenue base,” says Frederiksen.
About Hinge Incorporatedâ€¨Founded in 2002, Hinge Incorporated provides breakthrough branding, marketing strategies and award-winning design to professional services firms. From strategic analysis to marketing positioning, lead generation and creative implementation, Hinge helps clients build highly competitive brands. With a specialty in accounting, architecture, engineering, information technology, management consulting and government contracting firms, Hinge has built an expertise in finding and marketing the competitive advantage in any professional services business. The firm’s work has been featured in magazines and design books and has won over 100 major awards. Learn more about Hinge at www.hingemarketing.com.