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Reston, VA – August 17, 2009 – Hinge Incorporated, a branding and marketing firm focused on the professional services marketplace, will present the latest research on building a high-value professional services firm at a Harvard Business School Association of Northern California Entrepreneurs Round Table Series on August 19, 2009.
The round table discussion will be anchored on the research study authored by Research Director and Managing Partner, Lee Frederiksen, Ph.D., and focused on interviews with CEOs of over 100 professional services firms in the following industries: government contracting, architecture, engineering and construction (AEC), technology services, management consulting and accounting and finance. The study compiles the interview findings to present perspectives on drivers of high value, marketing spending, buying criteria, client expansion, the importance of referrals and an examination of why clients leave.
“In this time of economic challenge, it is more important than ever to be laser focused on what works when growing a firm. Through the interviews, we learned that some firms are growing 5-7 times faster than their peers with an average marketing budget,” stated Frederiksen. “And how do they do it is relevant information for other professional services firms.”
About Hinge Incorporated
Founded in 2002, Hinge Incorporated provides breakthrough branding, marketing strategies and award-winning design to professional services firms. From strategic analysis to marketing positioning, lead generation and creative implementation, Hinge helps clients build highly competitive brands. With a specialty in accounting, architecture, engineering, information technology, management consulting and government contracting firms, Hinge has built an expertise in finding and marketing the competitive advantage in any professional services business. The firm’s work has been featured in magazines and design books and has won over 100 major awards. Learn more about Hinge at www.hingemarketing.com.