Lee W. Frederiksen, Ph.D., Managing Partner at Hinge, to present on the various highlighted aspects of the new sales model professional services firms should be implementing to generate more online leads. He will be addressing the many ways online marketing can dramatically change business development. Lee will be covering:

  • Why you need both traditional and online lead generation
  • A working model for online lead generation
  • What online strategies are most effective and why
  • The role of social media
  • How to optimize your website to convert visitors
  • How to determine what works for your target audience

Strategies for turning online leads into clients


The Association for Accounting Marketing (AAM) is a trade association that provides resources and support to over 800 CPA and consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses who offer products and services to the accounting industry.