Digital marketing services for professional services

Increasingly, today’s buyers look online to find and vet professional services firms. Firms that want to reach and persuade these buyers must compete in the digital marketplace—from AI and traditional search to email and social media to easy-to-use dashboard reporting.

Hinge equips firms like yours with the digital expertise to reach new audiences or expand existing client relationships, command attention, build loyalty and drive a dependable flow of new business opportunities.

In short, we shift your business into high-visibility, high-growth mode.

Today’s buyer is exposed to a firm many times, usually across multiple channels, before they reach out and express interest. At Hinge, our ongoing research into high-growth firms in your industry guides our digital marketing strategy, producing a mix of tools and techniques most likely to accelerate your marketing performance.

We can set up and run powerful multichannel marketing campaigns that work in concert to reach your target audience through email, social media, paid advertising, video, search optimization, digital PR and more.

Hinge helps professional services firms of all sizes set up, configure and master a wide range of digital tools and techniques. We can support your team however you need. Whether your needs are basic or complex, short-term or long-term, we’ll equip you with the platforms, skills and hands-on assistance you need to raise your digital marketing game—and start growing again.

Where do offline activities like networking and public speaking fit in?

Traditional marketing techniques remain a very important part of any modern marketing program. According to Hinge’s research, high-growth firms on average use about a 55:45 percent ratio of digital to traditional techniques.

How would you involve our marketing team in a program or campaign?

At Hinge, we go to great lengths to collaborate with our clients and to structure the engagement to fit their needs. If you want us to set up a program, train your team and step away, we can do that. We can also run the entire thing for you on an ongoing basis. Most engagements fall somewhere in between.

Can we try you out on a limited project before we commit to an expensive engagement?

If you were to ask our clients, they would say that we are more interested in solving their problem than the cost of the overall project. Some of the clients who have been with us the longest started out with smaller, less ambitious projects. Just keep in mind that it can be more difficult to achieve results without the benefit of an integrated, multifaceted approach or research which lays the groundwork for everything to come.

How quickly can you get us up and running—and seeing results?

Until we discuss your particular situation, it is impossible to know what we would be doing for you and how long it would take. But a typical broad marketing engagement shows early results within two to three months and hits its stride in six to nine months. If we are engaged to run a specific campaign—say email marketing or online advertising—the payoff can come more quickly, in a matter of weeks.