AEC CASE STORY
RS&H, a Florida-based engineering, design, and consulting firm, has helped build launch infrastructure for space flights since the Apollo program. Over time, their business also embraced aviation, defense, transportation, and corporate consulting. With so many business units, they needed a consistent story and brand unify their firm.
Launching a More Unified Brand
To find out what makes each of the firm’s practice areas distinct, we surveyed their respective audiences. Then we studied the firm as a whole to see if a pattern emerged. Across the industries they serve, RS&H had earned a reputation for bringing fresh, new ideas to complex transportation infrastructure projects.
Upon this foundation of accomplishment, we developed firm-wide and practice-specific positioning. The firm’s new positioning guided a powerful rebranding, including a refreshed logo.