AEC CASE STORY

RS&H

Rebrand Results

RS&H, a Florida-based engineering, design, and consulting firm, has helped build launch infrastructure for space flights since the Apollo program. Over time, their business also embraced aviation, defense, transportation, and corporate consulting. With so many business units, they needed a consistent story and brand unify their firm.

Launching a More Unified Brand

To find out what makes each of the firm’s practice areas distinct, we surveyed their respective audiences. Then we studied the firm as a whole to see if a pattern emerged. Across the industries they serve, RS&H had earned a reputation for bringing fresh, new ideas to complex transportation infrastructure projects.

Upon this foundation of accomplishment, we developed firm-wide and practice-specific positioning. The firm’s new positioning guided a powerful rebranding, including a refreshed logo.

A Fresh Visual Brand

RS&H logo

LOGO

brand guidelines

BRANDING GUIDELINES

corporate ads

CORPORATE ADS

WEBSITE HOMEPAGE

What We Did

Branding


Brand Review
Research
Positioning
Logo Design
Brand Style Guidelines


Stationery Suite
Advertising
Collateral Design
Website Design Consulting

With renewed clarity of purpose, RS&H is shaping their vision for the decades ahead – and taking the world with them.