Kristina Christakis and Jeff Pilgrim left big law because they believed they could create a better, more responsive firm where their personalities could shine and their clients would thrive. They soon approached Hinge to design their initial website. We developed a stylish, black-and-white-and-green look that was at once sophisticated, unique and authentic. Years later, they were back and ready to refresh the site. But they had one caveat: We had to retain the spirit of their original brand.

Hinge redesigned the website from scratch, retaining the original color scheme and Chicago photography theme while adding a chartreuse accent color and creating a distinctive, modern graphic aesthetic. We incorporated headlines like “We think outside the lawsuit” and “Common sense for uncommon defense” that convey both their sense of humor and their fresh, innovative but also practical approach to legal problems. We not only rewrote much of the website, we reconceived their bio pages to showcase their attorneys’ thought leadership. When selecting photos we looked for images with interesting perspectives, a subtle nod to the unique viewpoint they bring to every client.