Visible Firmâ„  Online Workshop: Differentiate Your Firm

Making Your Differences, Positioning for Growth

The reality of today’s professional services marketplace is that most firms don’t truly stand out. They try to differentiate on characteristics that are too common, vague, or hard-to-prove: “great customer service” or “the best people.” But our research shows that high-growth firms are associated with strong differentiators. 

In this workshop, we’ll help participants craft ironclad differentiators and a growth-oriented market positioning. Hinge’s Managing Partner Lee Frederiksen will teach participants:

  • How to identify or choose a differentiator
  • Identify what expertise you want to be known for
  • How to craft a market positioning that will help you grow
  • How to communicate your thought leadership to target audiences

Please click the following links for accompanying materials:

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