Starting a Business Podcast Was a Huge Risk… and it Paid Off!
Was launching Spiraling Up actually worth it?
In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value?
We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and long-term ROI, this episode pulls back the curtain on what it really takes to run a successful professional services podcast.
Whether you’re considering launching a podcast, already producing one, or questioning if the effort is paying off, this episode offers a candid, behind-the-scenes look at the realities of podcasting inside a growing firm.
In this episode:
• Was the Spiraling Up podcast experiment worth the time and effort?
• What surprised us most after a full year behind the mic
• Clips and moments that shaped the direction of the show
• Lessons on consistency, formats, and audience expectations
• What we’d double down on—and what we’d do differently
• How podcasting actually supports business development and brand growth
Who this episode is for:
• Professional services marketers and leaders
• Firm owners considering a podcast
• Podcast hosts questioning ROI or momentum
• Anyone curious about podcasting beyond “downloads and likes”
If you’re looking for a realistic, experience-based perspective on podcasting—not hype—this episode is a must-watch.