Selling to Today’s Technology and Software Buyers: A Conversation with Constant Contact’s Dave Charest
Join Hinge’s Liz Harr as she leads a conversation with Constant Contact's Dave Charest about selling to today's technology and software buyers.
Those who sell to professional services buyers know that the marketplace is rapidly changing. Buyer behavior is changing at an accelerated pace. Hinge’s ongoing research on professional services buyers and sellers tracks those changes and helps firms like yours keep abreast of the best ways to reach today’s decision makers.
Join us for a live, interactive event as Hinge partner Liz Harr leads a conversation with Dave Charest, Director of Content Marketing at Constant Contact. Liz will introduce key data from Hinge’s just-released study, Inside the Buyer’s Brain 2020: Technology & Software Edition. Each will share their perspectives on the changing professional services buyer journey.
What you’ll learn:
- How technology and software buyer challenges have shifted over time
- How buyers search for and evaluate technology and software firms
- How to address changes in buyer behavior and engage your critical key audiences
- How to stay relevant during times of intense change