Marketing Lessons from the SuperBowl + High Growth Firms

In this episode of Spiraling Up, the gang draws parallels between Super Bowl advertisements and professional services marketing. Then, Austin tries to trick Joe and MB in a marketing game of “Fact or Fiction” based on the results of Hinge’s recent 2025 High Growth Study. In this episode, you’ll learn:
  • If creating content is still the top marketing priority
  • What percentage of revenue firms dedicate to marketing today
  • The key business challenges firms face, like AI integration
  • How proficient firms are in using marketing metrics
  • The impact of speaking at targeted events
  • The effectiveness of webinars in current marketing strategies
  • What type of research High-Growth firms focus on