Making Good Marketing (And Design) Choices

The Spiraling Up crew takes the show on the road to Southlake, Texas, for a special live recording with Paige Byrd and Elyssa Stephenson, co-presidents of the award-winning interior design and procurement firm Thiel & Team.

Together, they dig into what it takes to grow a thriving professional services business—balancing creativity, client management, and operational excellence. Then, things take a fun turn as they play Date, Marry, Dump: Business Edition—debating which marketing strategies and workplace trends they’d keep, test, or toss in today’s marketplace.

From thought leadership and speaking gigs to LinkedIn trends, company retreats, and even questionable office décor choices (yes, fake fig trees make an appearance), this episode blends laughter with serious insights about running a high-performing firm that still knows how to have fun.