A laptop displays a presentation slide titled Inside the Buyers Brain, Second Edition with a silhouette of a head showing a colorful brain. The slide also lists presenters Lee Frederiksen and John Tyreman.
Free Webinar

Inside the Buyer's Brain: Understand your buyers. Win more business.

In this webinar, Hinge’s Managing Partner, Lee Frederiksen, Ph.D., and Research Manager, John Tyreman, walk you through the key takeaways from Hinge's latest buyer research study.

Learn how buyer’s have changed and what these shifts mean for your business.

Over just the past few years, buyers of professional services have changed significantly. If you aren’t changing with them, your buyers will leave you behind.

In this webinar, Hinge’s Managing Partner, Lee Frederiksen, Ph.D., and Research Manager, John Tyreman, walk you through the key takeaways from Hinge’s latest buyer research study. You will discover how the market is changing — and what you can do about it to win more business.

What You Will Learn:

  • How strong are professional services brands today?
  • What buyer challenges or priorities have shifted over the past five years
  • Whether referrals are a sustainable marketing strategy
  • What the professional services competitive landscape looks like
  • Where buyer trends are headed in the future
  • How you can address changes in buyer behavior and engage your critical key audiences

Date:  Tuesday, October 16, 2018; 12:00 PM EDT – 1:00 PM EDT
Presenters: Lee Frederiksen, Ph.D. & John Tyreman
Cost: FREE

Portrait of an older man with light skin, a bald head, gray beard, and blue eyes, wearing a light blue shirt and dark blazer, smiling slightly. Text below reads: “LEE FREDERIKSEN, Ph.D.”.A bearded man with dark hair, wearing a blue plaid shirt, is smiling at the camera. Below the image, the name John Tyreman is written in bold black letters.

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