How to Develop a Successful Content Marketing Program

Many professional services marketers have already discovered the power of content marketing, but many more firms just don’t know where to start. Which resources do you need to get a program up and running — and how do you keep it flying once you’ve gotten off the ground?

In this webinar, Hinge’s Elizabeth Harr and Chris Ourand bring you up to speed.

They delve into some of today’s most pressing content marketing questions, including:

  • How do you use research to plan a content program?
  • What do you need to know to create a content marketing strategy?
  • Which tools do the most effective content marketers use?
  • What do the most successful content marketing programs look like, and how can your firm achieve the same results?

Click here to download the slides (9MB, PDF)