Fueling Your Marketing Engine with Research-Based Content
Join Hinge’s Kelly J. Waffle and Rachna Raniga as they share the next revolution in content marketing, using the power of research to create high-quality content for your buyers.
As today’s B2B buyers seek information to help them solve key problems, the demand for high-quality content has accelerated. This presents an opportunity for firms to create insightful content that drives potential buyers to their expertise. But what kind of of content should marketers use to lead the pack in a crowded marketplace?
The answer? Research as content.
Join Hinge’s Kelly J. Waffle and Rachna Raniga as they share the next revolution in content marketing, using research to create high-quality content. They’ll discuss the details of how research-based content reinforces your business solutions without third-party input and how it may be the information that helps you close more business.
What you’ll learn:
- How the fastest growing firms prioritize content creation
- Why research-based content is so effective
- The 25+ ways research can be packaged into content
- Strategies for generating or licensing research-based content