Cracking the Differentiation Code: Business Development Strategies That Set You Apart
It’s more important than ever for professional services firms to differentiate themselves and build a resilient competitive advantage. But where to begin?
Today’s marketplace is saturated with disruption, uncertainty, and rapid changes in demand for services. So it’s more important than ever for professional services firms to differentiate themselves and build a resilient competitive advantage.
But where to begin?
Join RAIN Group’s Andy Springer and Hinge’s Liz Harr as they share proven marketing and business development strategies you can use to forge more meaningful connections with your prospects. They’ll explore all phases of the buyer engagement—from your overall firm positioning to the tactics you use at the negotiation table—and share practical insights you can put into action today to differentiate your firm from the competition.
What You’ll Learn:
- How to uncover your firm’s true differentiators
- How to align your team with your brand’s positioning
- How to deliver and maintain relevant marketing and sales messages
- How to put these techniques into practice