Building a Competitive Advantage in Today’s Virtual Marketplace
In this webinar, Hinge's Lee Frederiksen, Ph.D. and Kelly J. Waffle make the case for why establishing a competitive advantage should be your firm’s highest priority and provide instruction on how to do it.
As the marketplace grows more crowded and noisy, establishing a competitive advantage should be your firm’s highest priority. But where do you begin? And is it even possible to differentiate your firm from a host of similar competitors?
Join Hinge’s Lee Frederiksen, Ph.D., and Kelly J. Waffle as they lay out a process to uncover your business’ true differentiators. Learn how to position your firm against key competitors and build preference for your firm. You’ll also discover how to turn that positioning into powerful messages that overcome objections and establish trust.
What You’ll Learn:
- How to determine what clients, prospects and employees really think about your firm
- How to uncover your true differentiators
- How to deliver powerful messages
- How to put these tools into practice