Building a Better Accounting Marketing Budget

Today’s accounting firm marketing teams are playing a wider role in their organizations than ever—from research and strategy to attracting and retaining talent.

What if you could understand exactly how other accounting firms are deploying their marketing resources? Thanks to the 2023/24 Marketing Budget Benchmark Study from the Association for Accounting Marketing (AAM), now you can!

Register for this free webinar and join Hinge’s Will Casserly and top industry practitioners Nicole Sterling and Becca Johns for an engaging conversation about how today’s accounting marketing budgets are being allocated and spent. They will explore key insights from the research and discuss practical ways firms like yours can put them into action. The presenters will also answer your most pressing questions—so you can build a marketing budget that can compete in a changing marketplace.

What You’ll Learn:

• How much today’s accounting firms allocate to marketing
• How the fastest growing accounting firms apply their budgets differently
• The latest trends in digital marketing and advertising spend
• What factors are associated with extraordinary growth

About Our Presenters: Nicole Sterling is the active President of AAM and the Director of Marketing and Communications at RSW Accounting + Consulting. Becca Johns is the Director of Practice Growth for Rea & Associates. This presentation will be moderated by Hinge Account Director Will Casserly, an industry specialist in branding and marketing strategy for accounting and financial services firms.

About the Research: Now in its sixth edition, this research report is the accounting industry’s most comprehensive report on the composition of modern accounting marketing budgets—with a special emphasis on the practices of the fastest growing accounting firms.