Building a Better Accounting Marketing Budget: New Research Guides the Way
It’s never been more important for accounting marketers to develop a marketing budget that will help their firm grow their brand and win more business in an evolving world. In this webinar, we reveal the latest findings on the world's most comprehensive research report on accounting marketing budgets.
Today’s marketplace is full of uncertainty and new challenges, so it’s never been more important for accounting marketers to develop a marketing budget that will help their firm grow their brand and win more business in an evolving world.
To guide you through the marketing budget process, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special focus on the spending behavior of the fastest growing accounting firms.
Join Hinge’s Managing Partner Dr. Lee Frederiksen and Account Director Will Casserly for a webinar in which they unpack the results of this study and explain how the finding could inform your own marketing budget.
Here’s just some of what they’ll explore:
- Why many firms doubled their marketing budgets last year
- How firms responded to COVID-19 and what trends are likely to continue
- Where do high growth accounting firms spend more than their peers?
- High growth firms’ upcoming spending priorities
Presenters: Lee Frederiksen, Ph.D. and Will Casserly