Breakthrough Growth: Marketing Insights from the Fastest Growing Accounting and Financial Services Firms

Whether it’s because of changing buyer behavior, a tumultuous economic landscape, or rapid cultural change, today’s marketers are working overtime to understand the shifting marketplace so they can respond accordingly. 

Enter Hinge’s latest research studies on the accounting and financial services industry the 2021 High Growth Study and Inside the Buyer’s Brain. These research studies reveal changes in buyer behavior and how the fastest growing firms adjusted their marketing priorities to reach their audiences.

Join Hinge’s Lee Frederiksen Ph.D. and Alexis Whitehouse as they partner with the Association for Accounting Marketing for a webinar to reveal the latest buyer behavior and marketing insights in the accounting and financial services industry. In the webinar, you’ll learn where the industry as a whole is spending its time and resources and what the high-growth cohort is doing differently. Find out why these firms are able to grow 3X faster and generate twice the profits of average firms.

What You Will Learn:

• How buyer behavior is shifting in the accounting and financial services industry
• What high growth firms prioritize in their marketing budgets
• Where high growth firms see the most marketing impact
• The top marketing techniques prioritized by time-crunched marketers

Presenters: Lee Frederiksen Ph.D., Alexis Whitehouse
Guest Host: Association for Accounting Marketing
Cost: Free