2015 Marketing Budget Benchmark Study: Executive Summary
The Association for Accounting Marketing (AAM) and the Hinge Research Institute joined to conduct a benchmarking study of marketing spending and organic growth in today’s accounting marketplace.
Drawing on data from 67 accounting firms, the study’s findings are organized by firm size, growth rate, and area of operation. The report includes the study’s key findings:
- Accounting firms’ marketing profiles – Benchmarks for marketing budgets, full-time marketing employees, and ratio of marketing employees to overall full-time employees.
- Marketing expenses – A detailed breakdown of firms’ spending priorities – with in-depth comparisons between the spending of high-growth and low-growth firms.
- Budgeting processes – An analysis of how accounting firms make decisions about marketing expenditures.
In this second year of the study, it is clear that marketing priorities are shifting, and high-growth and low-growth firms use resources in dramatically different ways. Download your complimentary copy of the study’s executive summary to learn more today!
More information on purchasing the full study is available from AAM here.