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Research as Content: A Guide for B2B Marketers
Learn how to use research-based content to generate high-quality leads.
What you will learn:
Why research-based content is so effective
- How to generate more qualified leads—faster!
- How to create and use your own research-based content
- How real-world companies are using research-based content today
“Research is the shortest path to building a reputation as an expert.”
Andy Crestodina
Co-Founder & Chief Marketing Officer of Orbit Media