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Research Roundup – part 6

In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago.

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Hi everybody, I’m John Tyreman. Thanks for tuning in to Hinge’s Research Roundup. In our recent study on professional services buyers we call “Inside the Buyer’s Brain,” we found that buyers are actually 20% less loyal to their service providers today than they were just five years ago. This could be driven by hypercompetition in the marketplace, undifferentiated firms, or a plethora of alternative solutions that buyers have at their disposal today that they didn’t have just five years ago. For more research backed insights, visit hingemarketing.com, connect with me on LinkedIn, and follow me on Twitter @John_Tyreman. Happy branding!

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John Tyreman John has a passion for market research, analytics and using data to drive decisions. After 5 years with Hinge, John has personally reviewed the perspectives of over 10,000 buyers and sellers of professional services, and has helped over 100 professional services organizations use data to influence brand and marketing strategies. Certified in MS Excel, John’s research is an essential part of Hinge’s work, used to solve client problems, identify trends, create content and establish industry benchmarks.

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