Director, Outreach and Partnerships
What’s the purpose of marketing communications? To convey your message to the world? To describe your services? To Rowena Figueroa, Hinge’s Director of Outreach and Partnerships, marketing communications has a more affirmative purpose—to change the way people think and move them to act.
A seasoned marketing communications professional, Rowena equips our clients with the practical advice and support they need to deliver the right message, in the right place, when their audience needs it. In today’s fast-changing, often unpredictable world, a firm’s ability to produce timely, well-crafted messages is a sure indicator of leadership—giving them a voice when others are silent.
Rowena has extensive experience planning and implementing influencer and content marketing campaigns that raise individual experts’ profiles and help firms win more business. From crafting communications strategies to writing press releases to finding and negotiating key publication and speaking opportunities, she helps professional services firms amplify their expertise and attract positive attention in the marketplace.
Rowena. Loved. School. She received her bachelor’s degree from Santa Clara University, master’s degree from Stanford University, and MBA from the Smith School of Business at the University of Maryland in College Park.