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As a partner, Creative Director and co-founder of Hinge, Aaron brings almost three decades of marketing strategy experience to every client engagement. In his career, he’s conceived and implemented engaging brand strategies for scores of professional services firms. And in his role as Creative Director, Aaron oversees Hinge’s award-winning creative team.
“In my experience, most professional services firms have incredible untapped potential. Not until they can see that potential are they ready to begin building a distinctive brand and adopting the mindset of a leader.”
Aaron also has a talent for writing about complex topics in a clear, approachable style. He has written many influential articles on marketing and branding topics for professional services audiences and co-authored or contributed to numerous books, including The Visible Expert Revolution, Inside the Buyer’s Brain, The Visible Expert, Online Marketing for Professional Services, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm and Professional Services Marketing, Second Edition. His background as a writer, brand strategist and designer gives him the perspective to differentiate and position firms across multiple touch points.
He graduated from Davidson College with a BA in English. Aaron is a past board member of the Art Directors Club of Metropolitan Washington.
Aaron lives in Reston, Virginia with his wife. In his spare time, he’s been known to attack various home repair projects with ferocious gusto — often completing them.
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