Each year, Hinge updates its groundbreaking study of accounting and financial services firms and their high-growth elite. It is the most comprehensive study of its kind. Now, for the first time ever, we are making the full, in-depth report available for purchase by the public.

Nowhere else can you find a more up-to-date and detailed look at the marketplace. Discover what trends are changing the way accounting and financial services firms go to market forever and what adjustments will give your firm a decisive edge.

About the Sample:

• 269 firms in the accounting and financial services industry
• $150 billion in combined revenues
• Over 645,000 full time employees
• Almost $17 billion in marketing budgets

About the Report

• 86 pages
• 40 charts

What’s Inside

This year’s study includes a wide range of data describing the growth rates, marketing strategies and tools used by accounting and financial services firms and their high-growth standouts. Below is a complete list of charts included in the full report.

About the Research

• Professional Services Industries Represented
• Number of Employees
• Firm Size
• Number of Full-Time Employees Compared to US Census Data
• Global Regions Where Firms Conduct Business
• Respondent Role
• Level of Government Contracts as Firm Revenue

Industry Growth

• Accounting & Financial Services Firm Growth by Year
• 2017 Median Growth by Professional Services Industry

Meet the High-Growth Firms

• Proportion of Accounting & Financial Services Firms by Growth Category
• Accounting & Financial Services Firm Median Growth Rate by Growth Category
• Accounting & Financial Services Firm Size by Growth Category
• Proportion of High-Growth Firms by Professional Services Industry

Perspective on the Future

• Future Outlook for the Professional Services Market
• Future Outlook for the Professional Services Market by Growth Category

Strategy

• Strategies to Address Threats to the Accounting & Financial Services Industry
• Strategies to Address Threats to the Accounting & Financial Services Industry by Growth Category
• Accounting & Financial Services Firm Research Frequency
• Accounting & Financial Services Firm Research Frequency by Growth Category
• Accounting & Financial Services Firm Specialization
• Accounting & Financial Services Firm Specialization by Growth Category
• Accounting & Financial Services Firm Subject Matter Expert Skill Level
• Accounting & Financial Services Firm Subject Matter Expert Skill Level by Growth Category

Marketing

• Current Marketing Technique Adoption by Accounting & Financial Services Firms
• Current Traditional Marketing Technique Adoption by Growth Category
• Current Digital & Content Marketing Technique Adoption by Growth Category
• Accounting & Financial Services Firm Marketing Budgets (% of firm revenue)
• Accounting & Financial Services Firm Marketing Budgets (% of firm revenue) by Growth Category
• Level of Effort Invested per Marketing Technique
• Significant Effort Invested Towards Traditional Marketing Techniques by Growth Category
• Significant Effort Invested Towards Digital & Content Marketing Techniques by Growth Category
• Level of Marketing Impact per Marketing Technique
• Significant Impact of Traditional Marketing Techniques by Growth Category
• Significant Impact of Digital & Content Marketing Techniques by Growth Category
• Return on Effort per Marketing Technique
• Accounting & Financial Services Firm Marketing Priorities for 2018
• Accounting & Financial Services Firm Marketing Priorities for 2018 by Growth Category
• Relevance of Marketing Skills in Accounting & Financial Services
• Status of Relevant Marketing Skills in Accounting & Financial Services
• Marketing Skills Needed to Develop or Acquire by Growth Category