Hinge University PRO Membership

Hinge University PRO is designed for busy professionals who have little spare time but need to master specific skills or adopt the latest marketing strategies. From easy-to-digest video courses to step-by-step how-to’s to exclusive premium content, you can learn on any device at your own pace.

What’s Included:

Master Class Courses

On their own, these courses cost between $750 and $2,000 each — and you get them all for FREE with a PRO membership! Quickly master the strategies and skills you need to grow your business like a market leader.

Available Courses:

  • The Visible Firm Course
  • The Visible Expert Course
  • Referral Marketing Course
  • Referral Marketing for Financial and Accounting Firms Course
  • Find Your Competitive Advantage: Differentiation, Positioning & Messaging

Go PRO for only $199/month (no long-term contract, cancel anytime)

Watch a sample segment of a Hinge University course below:


Meet the Instructors

Lee Frederiksen, PhD

Lee left a tenured professorship at Virginia Tech to pursue a career as a serial entrepreneur. Managing Partner and Research Director at Hinge, he is considered a leading authority on high-growth professional services marketing.

Liz Harr

A former technology firm CEO, Liz has been both a buyer and seller of professional services. A partner at Hinge and leader of its Technology and Consulting practices, she speaks and writes frequently on firm growth.

Go PRO for only $199/month (no long-term contract, cancel anytime)

NEW: Full Report – 2018 High Growth Study

A $749 value, included FREE with a PRO membership. Nowhere else can you find a more up-to-date and detailed look at the marketplace. Discover what trends are changing the way professional services go to market forever and what adjustments will give your firm a decisive edge.

About the Sample:

  • Over 1,000 professional services firms from across the globe
  • Over $176 billion in combined revenues
  • Over 1 million full time employees
  • $20.7 billion in marketing budgets

About the Report

  • 92 pages
  • 41 charts

Go PRO for only $199/month (no long-term contract, cancel anytime)

Dan Adams, President at AIM Institute describes his experience with Hinge University:

Go PRO for only $199/month (no long-term contract, cancel anytime)


From Hinge, trusted by leading firms across the globe


What people say

“What a valuable resource for a consultant like me. I wish I could keep it all to myself!”

James Del-Gatto
CEO, Black Slate

“This worked well with my busy schedule. I learned everything I needed — from SEO to positioning to writing copy.”

Marc Foster
VP & Senior Environmental Planner, Cypress Environmental Science & Engineering

“Hinge University gave me the insights and structure I need to take my marketing to the next level!”

Joost Beukers
Partner, Verdonck, Klooster & Associates



Our experts are widely published


Start learning for only $199/month (no long-term contract)


Library of How-Tos

Over 80 step-by-step How-Tos equip you to master critical marketing skills in 10 minutes or less. They represent the latest thinking on the topic, and we are adding new and updated titles every month.

How-To mock-up

Selected How-Tos:

  • Understanding Content Marketing
  • How to Write a Blog Post
  • How to Conduct a Webinar
  • How to Write Your Positioning Statement
  • How to Create a Social Media Calendar
  • How to Set up Google Analytics

Click here to view a sample How-To.


Quick Start Kits

Turn-key introductions to a marketing topic, Quick Start Kits provide a concise introduction to key topics. These kits can be read in about an hour.

Quick start kit mockup

Popular Kits:

  • Blogging Quick Start Kit
  • The Basics of Search Engine Optimization Quick Start Kit
  • Email Marketing Quick Start Kit
  • Differentiation & Positioning Quick Start Kit
  • Building a High Performance Website Quick Start Kit



10% Discount on Live Workshops

Get customized training for your team or organization on a wide variety of marketing topics. We can hold them at your office or online. Hinge’s top experts will teach your team directly, so they will be able to interact with the instructors and ask questions. We can configure each workshop to suit—as half-day, whole-day or multi-day sessions.

Live Workshops

Featured Workshops:

  • Brand Research: The Pathway to Firm Growth
  • How Your Website Can Drive New Business and Leads
  • 5 Marketing Strategies to Increase Your Fees
  • The Data-Driven Brand: How Metrics Shape High-Growth Firms