Learn to grow like a market leader

Ready to take your marketing skills — and firm — to a higher level of performance?

Hinge University PRO is designed for busy professionals who have little spare time but need to master specific skills or adopt the latest marketing strategies. From easy-to-digest video courses to step-by-step how-to’s to quick topic overviews, you can learn on any device at your own pace.

Dan Adams, President at AIM Institute describes his experience with Hinge University:

Go PRO for only $199/month!


From Hinge, trusted by leading firms across the globe


What people say

“What a valuable resource for a consultant like me. I wish I could keep it all to myself!”

James Del-Gatto
CEO, Black Slate

“This worked well with my busy schedule. I learned everything I needed — from SEO to positioning to writing copy.”

Marc Foster
VP & Senior Environmental Planner, Cypress Environmental Science & Engineering

“Hinge University gave me the insights and structure I need to take my marketing to the next level!”

Joost Beukers
Partner, Verdonck, Klooster & Associates

Meet the Instructors

Lee Frederiksen, PhD

Lee left a tenured professorship at Virginia Tech to pursue a career as a serial entrepreneur. Managing Partner and Research Director at Hinge, he is considered a leading authority on high-growth professional services marketing.

Liz Harr

A former technology firm CEO, Liz has been both a buyer and seller of professional services. A partner at Hinge and leader of its Technology and Consulting practices, she speaks and writes frequently on firm growth.


Our experts are widely published

What’s Included:

Deep Dive Courses

On their own, these courses cost between $750 and $2,000 each — and you get them all for FREE with a Pro membership! Quickly master the strategies and skills you need to grow your business like a market leader.

Available Courses:

  • The Visible Firm Course
  • The Visible Expert Course
  • Referral Marketing Course
  • Referral Marketing for Financial and Accounting Firms Course
  • Find Your Competitive Advantage: Differentiation, Positioning & Messaging

Watch a sample segment of a Hinge University course below:



Start learning for only $199/month!


Library of How-Tos

Over 80 step-by-step How-Tos equip you to master critical marketing skills in 10 minutes or less. They represent the latest thinking on the topic, and we are adding new and updated titles every month.

How-To mock-up

Selected How-Tos:

  • Understanding Content Marketing
  • How to Write a Blog Post
  • How to Conduct a Webinar
  • How to Write Your Positioning Statement
  • How to Create a Social Media Calendar
  • How to Set up Google Analytics

Click here to view a sample How-To.


Quick Start Kits

Turn-key introductions to a marketing topic, Quick Start Kits provide a concise introduction to key topics. These kits can be read in about an hour.

Quick start kit mockup

Popular Kits:

  • Blogging Quick Start Kit
  • The Basics of Search Engine Optimization Quick Start Kit
  • Email Marketing Quick Start Kit
  • Differentiation & Positioning Quick Start Kit
  • Building a High Performance Website Quick Start Kit



10% Discount on Live Workshops

Get customized training for your team or organization on a wide variety of marketing topics. We can hold them at your office or online. Hinge’s top experts will teach your team directly, so they will be able to interact with the instructors and ask questions. We can configure each workshop to suit—as half-day, whole-day or multi-day sessions.

Live Workshops

Featured Workshops:

  • Brand Research: The Pathway to Firm Growth
  • How Your Website Can Drive New Business and Leads
  • 5 Marketing Strategies to Increase Your Fees
  • The Data-Driven Brand: How Metrics Shape High-Growth Firms