Accounting Case Story

Lester + Company


 

First Year Results

 



 

Helping an accounting firm cater to a unique market

Dallas-based Lester + Company, wanted to find a way to help their CPA firm break away from the pack and grow to the next level. But the path forward was unclear — and they turned to Hinge for advice.

 

A powerful new focus

To reposition them and retool their marketing approach, we took the firm through our rebranding and Visible Firm programs. The outcome? A laser focus on one of their core verticals: multi-location restaurants. To strengthen their positioning, Lester + Company sold off their traditional tax services, allowing them to build a powerful reputation around their core clients.

Lester recalls one previously uninterested prospect. When they learned about the firm’s new focus, “They first checked out our website, and then took the unusual step of calling us directly to say they wanted to hire our firm.”

A New Brand

LOGO

WEBSITE HOMEPAGE

WEBSITE INTERIOR PAGE

BUSINESS CARD

PRINT AD

What We Did

Branding Program

Research
Logo
Tagline
Style Guidelines
Collateral Design
Pitch Deck
Advertising
Website

Visible Firm Program

Competitor Research
Visible Firm Analysis
Positioning
Content Strategy
Keyword Research
Editorial Calendar