Lester + Company

Accounting & Finance CASE STORY

Helping an accounting firm cater to a unique market

Dallas-based Lester + Company, wanted to find a way to help their CPA firm break away from the pack and grow to the next level. But the path forward was unclear — and they turned to Hinge for advice.

A powerful new focus

To reposition them and retool their marketing approach, we took the firm through our rebranding and Visible Firm programs. The outcome? A laser focus on one of their core verticals: multi-location restaurants. To strengthen their positioning, Lester + Company sold off their traditional tax services, allowing them to build a powerful reputation around their core clients.

Lester recalls one previously uninterested prospect. When they learned about the firm’s new focus, “They first checked out our website, and then took the unusual step of calling us directly to say they wanted to hire our firm.”

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“Our new brand — and the Visible Firm program that supports it — has taken our firm to a whole new level of success.”

Andrew Lester, CEO, Lester + Company

What we did

Branding Program

  • Research
  • Logo
  • Tagline
  • Style Guidelines
  • Collateral Design
  • Pitch Deck
  • Advertising
  • Website

Visible Firm Program

  • Competitor Research
  • Visible Firm Analysis
  • Positioning
  • Content Strategy
  • Keyword Research
  • Editorial Calendar

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