Visible Expert® Online Workshop: How to Build Expert Content
What does it take to become a highly visible thought leader? In fact, it’s a well understood, systematic process that any firm — even yours — can use to build a powerful reputation in the marketplace.
But it takes careful planning and an easy-to-follow approach to turn your expertise into content that people will seek out and admire.
In our next workshop, Elizabeth Harr, will help you develop a sophisticated but practical content marketing plan.
What you’ll learn:
- Introduction to the content funnel
- The different kinds of content and how each works
- How to choose which content is best for you
- How to put together your content strategy
Please click the following links for accompanying materials:
- Download the slides» (PDF)
- Download the worksheet» (PDF)