Rethinking Referral Marketing Guide
The research shows that professional services referrals have evolved – but many firms haven’t caught up.
Are you generating referrals based on your reputation and expertise? Do you have strategies in place to stop your referrals from being ruled out? If not, your firm may be leaving business on the table—business that the competition will be only too happy to pick up.
In this free Executive Guide, Rethinking Referral Marketing, we provide a step-by-step guide to help you build a complete and powerful referral strategy.
If you’re looking to generate new business through referrals, this is the place to start.
Over 7 chapters, you’ll learn how to:
- Analyze where your strategy stands now
- Understand your target audience
- Develop a comprehensive referral strategy
- Demonstrate your expertise
- Build your professional network
- Build out your firm’s visibility